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Marisa Edwards is a Senior Research Manager at The Link Group since July 2016, specializing in leading global qualitative research projects with expertise in therapeutic insights, market opportunity mapping, and ethnographies. Prior roles include Research Manager and Associate Project Manager at University of North Carolina Campus Recreation, where responsibilities involved assisting patrons and coordinating events. Marisa gained strategic research experience as a Marketing Intern at Best Practices, LLC and has held leadership positions in Phi Mu Fraternity, where duties included mentoring new members and presenting on risk management. Additional experience includes sales and marketing at Top Notch Events and music instruction, alongside organizing concerts for assisted living facilities. Marisa holds a degree in Business Administration and Music Performance from the University of North Carolina at Chapel Hill.