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Heidi Xu is a Senior Product Manager in Marketing Creative at The Lifetime Value Co., overseeing a team that produces high-quality online creative content for various social platforms and tools. With a background that includes leading roles in front-end design and development at BeenVerified.com, web design at YouVisit, and multi-faceted positions across multiple organizations, Heidi brings extensive expertise in creating effective digital marketing materials, optimizing user acquisition funnels, and collaborating with cross-functional teams. Educational credentials include dual Bachelor's degrees in Commercial and Advertising Art and Computer/Information Technology Administration and Management from California State University-San Bernardino, along with a certification from UCLA in Court Interpretation and Simultaneous Interpretation.