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Sally Dawson currently serves as the Head of Marketing at The Liberation Group since July 2023, having previously held roles including Senior Marketing Manager and Marketing Manager at Greene King from October 2017 to June 2023. Notable achievements at Greene King include leading Christmas campaigns across 300 pubs, menu development, and managing digital communications. Prior experience also includes Business Development Manager at Chika's Foods, overseeing grocery and foodservice accounts, and Head of Lacrosse at The King's School Canterbury, leading coaching teams and managing budgets. Sally Dawson's early career featured positions in sales and social media management, supported by a Bachelor of Business Administration from the University of Kent and studies at HKU Business School.