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Sarah Melnick is a seasoned marketing professional currently serving as the US Brand Manager for Innovation & Incubation at the LEGO Group since July 2018. In this role, Sarah develops and implements innovative marketing strategies, collaborates on annual marketing strategy development, and oversees the execution of marketing and campaign media plans. Previous roles at the LEGO Group include Manager of AMS B2B eCommerce Retail Marketing and Online Trade Marketing Manager, focusing on enhancing eCommerce strategies and online consumer experiences. Prior to joining the LEGO Group, Sarah held various positions at The Burgess Group, LLC, Nordstrom, Tiffany & Co., and McGraw-Hill, demonstrating a strong background in marketing and retail operations. Sarah earned a Bachelor of Arts in Communications and English from the University of Connecticut.