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Niall Edwards is a seasoned professional with extensive experience in consumer and marketing technology, currently serving as Senior Vice President at the LEGO Group since June 2016, where responsibilities include overseeing digital transformation and enhancing shopper experiences. Edwards has contributed as an Advisory Board Member for the MACH Alliance since August 2020, advocating for open enterprise technology ecosystems. Previous roles include Director of eCommerce, Digital Marketing & Technology at ACCO Brands, and eCommerce Marketing Manager at Toys R Us UK, among others. An educational background includes degrees from Kingston University, Bournemouth University, and executive education at IMD and Harvard Business School.