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Loren joined the LEGO Group in 2014 as Chief Commercial Officer, bringing with him a range of experience including commercial, marketing, and general management.

In 2017, Loren stepped into his current role as Chief People Officer and Head of Corporate Affairs of the LEGO Group. He brings to the role a unique blend of global commercial and marketing experience and a track record of building high-performing, global teams.

In this role, Loren is responsible for the LEGO Group’s people agenda, environmental sustainability, social responsibility, government affairs, and corporate brand communications. He is also a Board Trustee of the Institute of Business Ethics in the UK.

Before joining the LEGO Group, he held senior leadership positions within commercial and marketing at Google, and previous to that at Nokia and others.

Loren holds an MBA and Executive Masters in Organisational Psychology from INSEAD and a Bachelor of Commerce from McGill University.