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Lil Parker has extensive experience in analytics and business intelligence, particularly in the retail and gaming sectors. At the LEGO Group since March 2019, Lil Parker has advanced through roles including Head of Analytics & Insights Enablement for LEGO Retail and various management positions in business intelligence. Prior experience includes a position as a Functional Strategy Consultant at Javelin Group, where strategic consulting and digital transformation services were provided to leading retailers. Additionally, Lil Parker worked as a VIP Analyst at Paddy Power Betfair, focusing on high-value customer analysis to inform marketing and commercial strategies, and held earlier roles as a Deals Analyst at Wowcher and Group Leader at Verbatim Language Services. Academic qualifications include a Bachelor of Science in Mathematics from the University of Bristol and A Levels in Chemistry, Physics, Mathematics, and Further Mathematics from Havant College.