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Carmen Spörlein is an experienced professional in brand and marketing management, currently serving as Senior Manager Global Brand & Licensing Partnerships at the LEGO Group since January 2025. Prior to this role, Carmen held significant positions at Universal Pictures, including Senior Franchise & Marketing Manager and Franchise & Marketing Manager, focusing on the GSA and Northern Europe regions. Carmen has also served as Head of Marketing at BAGJUMP Airbag Systems, and worked in various marketing capacities at The Walt Disney Company and Accenture. Carmen's educational background includes a Diploma in Business Administration and Management and a Bachelor of Arts in Sports Marketing and Management from Hochschule München, as well as a Certificate in Graphic Design from OfG.