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Alexander Wong is an accomplished sales leader with extensive experience in the toy and consumer goods industries. As a Senior Regional Sales Manager at the LEGO Group since February 2020, Alexander has successfully led sales strategies across Malaysia and Singapore, particularly in managing Customer Trade Management and Trade Promotion Effectiveness initiatives. Notable achievements include significant revenue growth and enhanced operational efficiencies. Alexander's prior roles at prominent companies such as Beiersdorf and RB highlight a track record of exceeding sales targets and fostering strong customer relationships through innovative business strategies. With a solid educational background, including executive education from INSEAD, Alexander combines practical experience with a strategic mindset to drive business success.