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Lidiya Demirdal has a strong background in sales and business development. Lidiya currently holds the position of Director - Corporate Sales, Europe at The Leading Hotels of the World since August 2021. Prior to that, they worked as an Assistant Director of Sales at Corinthia Hotels Limited from May 2019 to August 2021, and at Rocco Forte Hotels from August 2013 to May 2019. Lidiya also has experience as a Relationship Manager at Guoman & Thistle hotels from October 2012 to August 2013, as a Banqueting Sales Manager at Principal Hayley Hotels and Conference Venues from September 2011 to October 2012, and as a Sales Manager at Novus Leisure from May 2009 to September 2011. Lidiya started their career as a Recruitment Consultant at Michael Page from January 2008 to May 2009 and worked as a Commercial Executive - Private Jet Broker at Focus Air in 2007.

Lidiya Demirdal began their education at Internationella Gymnasiet in 1998, where they pursued Science Studies from 1998 to 2001. After completing their secondary education, they enrolled at KTH Royal Institute of Technology in 2001. Here, they pursued a degree in Chemistry and specialized in Chemical Engineering. Lidiya'sstudies at KTH Royal Institute of Technology lasted for a duration of three years, concluding in 2004.