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Isabel Martinez is a seasoned reporter with extensive experience covering various sectors, including healthcare, retail, finance, media, and real estate. Currently, Isabel works at The Ken, specializing in the Southeast Asian market, producing in-depth analytical pieces that leverage data for insights. Prior experience includes reporting for MT Newswires on European and UK companies and economic trends, and writing industry news for S&P Global Market Intelligence focused on the consumer sector. Isabel co-founded Softshell Co., a seafood startup, where Isabel also served as CEO, overseeing operations and marketing. Additionally, Isabel interned at the Philippine Senate, analyzing macroeconomic data for national budget hearings. Isabel holds a degree from Ateneo de Manila University and has studied at the University of Newcastle.