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Spenser Kernea is a Senior Vice President and Executive Director of Strategy and Analytics at The Johnson Group, where they are responsible for developing advertising strategies utilizing data and analytics. Prior to this, Spenser worked at The Krystal Company as Manager of Marketing Analytics and Consumer Insights and later on as Manager of Marketing Calendar, contributing significantly to the development and successful implementation of marketing and promotional strategies. Spenser also has experience as a Marketing Analyst, focusing on marketing analytics, promotional forecasting, pricing strategies, and new product development. Spenser holds a Master of Business Administration from Bryan College and a Bachelor of Business Administration from The University of Tennessee at Chattanooga.