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David Hollinshead is an experienced insights professional with a robust background in commercial, marketing, and corporate affairs. Currently serving as Insight Lead at The Jockey Club since August 2021, David has spearheaded various projects including partnership development and audience segmentation in horse racing. Prior experience includes roles at YouGov Sport and Chelsea Football Club, where David led consumer insights initiatives and managed comprehensive data analytics functions. David's career also features consulting for The Football Association and involvement with notable sports brands, enhancing stakeholder engagement and market understanding. An alumnus of the University of Derby, David has cultivated expertise through diverse research placements, consistently delivering strategic insights across sectors.