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Jason LH Cheng is a seasoned professional with extensive experience in strategic roles within the media and advertising sectors. Currently serving as an Advisor to the Board at The JESSICA Company since March 2024, Jason previously held the position of Chief Strategy Officer at South China Media Group from September 2022 to April 2024. Jason's career includes significant roles such as Managing Partner and Head of Digital at Wavemaker, Managing Director for Greater China at Saatchi Labs, and Director of Interactive, CRM and Direct at Draftfcb. Earlier positions include Managing Director at OgilvyOne, General Manager at AdXplorer, and Director of Relationship Marketing at Saatchi & Saatchi Advertising. Jason is academically supported by an Associate Diploma in Business, Advertising from RMIT University and additional education from La Trobe University from 1993 to 1995.