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Crystal Mazuera is an experienced social media strategist with a strong background in both organic and paid social media planning. Currently serving as a Senior Social Media Planner at TPN since May 2022, Crystal focuses on paid social strategy, execution, analytics, and influencer marketing. Crystal previously held the role of Director of Social Media and Content at Dog Star Media, Inc. from September 2016 to December 2023 and has extensive experience from The AD Leaf Marketing Firm, LLC., where Crystal served in various capacities including Director of Operations and Social Media Team Leader. Earlier in Crystal's career, the role of Account Planner and Social Media Manager at SWOOP Agency involved research, project management, and creative brief writing. Crystal's educational background includes a Bachelor's Degree in Journalism with a concentration in Advertising from the University of North Texas.