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Siobhan James has a diverse work experience in marketing and brand management roles. Siobhan started their career as a Regional Administrator at Care Management Group Ltd in 2008. Siobhan then worked as a Temp for Huntress in 2009 before joining Care Management Group Ltd as a Marketing Assistant. Siobhan later became a Marketing Executive and took on responsibilities such as campaign management, website content management, and line management. In 2013, Siobhan joined The Instant Group as a Marketing & Events Executive, where they contributed to brand development, marketing strategy, graphic design, and event management. Siobhan was also involved in training and mentoring. In 2017, Siobhan became a Brand Manager, and then a Senior Marketing Manager in 2020. Currently, Siobhan is working as the Director - Global Brand Marketing at The Instant Group. In 2019, they worked as a Freelance Marketing Consultant for a year.

Siobhan James received their Bachelor's Degree in Spanish and Portuguese from the University of Bristol, where they attended from 2004 to 2008. Siobhan later pursued a Professional Certificate in Marketing from CIM | The Chartered Institute of Marketing, completing the program between 2010 and 2011.