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Shachar "Shushu" Aharoni is the Co Founder & Executive Producer at The Tel Aviv Surf Film Festival. Previously, Shachar worked as a Contributor at The Inertia, Head Of Content at QuickCast, and held various roles at Surfline Wavetrak, Inc. Shachar also worked as a Retailer, Surfboard shaper, and Social media manager at UltraWave Surfboard. They graduated with a Bachelor's degree in Communication and Media Studies from Netanya Academic College and also studied French language studies at La Rochelle Université.