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John Ashworth is a seasoned professional in commercial analytics with extensive experience in customer segmentation, E-commerce, and marketing ROI. Currently at The House of Bruar since July 2019, John focuses on analytical systems development with Power BI and procurement management while adhering to GDPR standards. Prior roles include assignments at HSBC Global Banking and Markets and Virgin Atlantic Airways focusing on business development insight and customer experience, respectively. John served as Head of Insight at Tesco, where an industry-leading contact centre insight team was developed. Early career contributions as an independent consultant and insights manager at Scottish & Newcastle further solidified analytics expertise. Educational credentials include an MBA in Strategy, Marketing, and Finance from Henley Business School and a BSc in Brewing from Heriot-Watt University.