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For Ron Assise, a Senior Vice President of Horton Personal Insurance, barely a moment goes by when he is not thinking about the next way he can assist one of his clients. His constant energy and pure passion for making sure customers are properly protected is what has driven Ron for almost 30 years in the insurance industry. In fact, the first customer that Ron insured back in 1985 is still a happy client of his.

It is Ron’s goal to make sure that all of his personal lines customers receive the strongest advice and access to the best coverage available for their needs. “It is simple. My goal for myself and for the team is to provide outstanding customer service at all times,” said Ron. “My priority is to exceed customer expectations consistently and to do more than expected, even faster than we promise.”

Ron nows works in partnership with George Daly, Horton’s new President of Personal Insurance. Ron and George ensure the continuity of our business and client relationships, together.

Ron’s tremendous depth of knowledge in insurance comes from his vast industry background. Beginning in the mid-1980s, Ron was an Agent and District Manager for Prudential Insurance in Chicago. Following Prudential, Ron was a District Manager for American Family Insurance for several years before founding his own agency, The Ronald Assise Insurance Group, located in Crestwood, Illinois. In 2005, when Ron made the decision to combine his agency’s strengths with those of The Horton Group, he became President of Horton Personal Insurance.

Merging the strength of Ron’s agency with Horton allowed Ron to give his customers everything they deserve. “We are different from other personal lines agencies, as we are able to provide the personal care and attention most often found at smaller agencies, while gaining access to multiple insurance companies, strong automation and more resources for our customers,” said Ron. “The way I see it, we constantly give our customers the best of both worlds.”

For several years, Ron was an Instructor for the Erie Insurance Agent College, teaching an Agency Management seminar to other agency leaders. Ron taught modules on staffing, from the recruiting process, to interviews, profiling, orientation, training, and performance reviews. He also focused on marketing issues, including various marketing sources, setting a budget, tracking results and return on investment. Ron has also served as the National Program Chair at three consecutive personal lines meetings for the Assurex Global organization. Ron’s interest in education continues, he has named “Director of Education” for the “Council on Insuring Private Clients” in March 2014. Ron is also on the faculty of the National Alliance for Insurance Education.