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Tasha Lovsin-Couture is an accomplished executive with extensive experience in digital marketing and user experience design. Currently serving as the Chief Product Officer at Studio East since May 2024, Tasha is instrumental in shaping strategic directions and enhancing service offerings. Previously, Tasha held the position of Head of Insights and Innovation at The Workshop, focusing on strategic research and alignment of initiatives to drive growth. Tasha's earlier roles include Head of Incubation at The Hopper, where Tasha developed innovative ideas and worked on market analysis, and Lead UX Designer at The Workshop - Inventors of Play, where Tasha ensured quality standards across multiple projects. With a strong background in UX design and strategy, supported by a Bachelor's degree in Honours English Literature and various industry certifications, Tasha brings a wealth of knowledge to the digital landscape.