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Freda London has a wide range of experience in the media and advertising industry. Freda began their career at Calvin Klein Cosmetics as an Advertising Manager, overseeing media plans and global market strategy. Freda then worked at Conde Nast as an Integrated Sales Director, growing print and integrated revenue across various brands. Freda later joined Showtime Networks Inc. as an Advertising Director, where they launched online social networking sites and digital extensions for TV shows. Freda then transitioned to Time Inc. as a Senior Sales Director, specializing in the healthcare industry. Freda continued to climb the ladder, becoming an Executive Director at Hearst Magazines, responsible for overseeing global key accounts and generating revenue through integrated content and ecommerce. Freda then held positions at Defy Media and Firework Livestream Video Commerce before joining BEN as a Senior Sales Director. Currently, Freda is the Managing Director of Consumer Partnerships at The Hollywood Reporter.

Freda London attended Questrom School of Business, Boston University, where they pursued a BSBA degree in Business, Management, Marketing, and Related Support Services. Freda also enrolled in Boston University to obtain a Bachelor of Business Administration (BBA) degree with a focus on Communication and Media Studies. In addition to their formal education, Freda obtained the IAB Digital Marketing and Media Foundations Certification from the institution IAB.