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Cole Lui has a strong background in digital marketing and strategy. Cole started their career at Linksus Digiwork as an Account Executive, where they developed digital marketing ideas and proposals. Cole then worked at UCCA as a Digital Specialist, where they led the social media strategy and management. After that, they joined Edelman as a Senior Executive, responsible for client servicing and digital campaign management. Cole then joined Ketchum as the Head of Digital Beijing, where they oversaw digital business development and team management. Most recently, they worked at The Hoffman Agency as the Head of Digital and later the Head of Marketing in China. Cole has a wealth of experience in digital strategy, business management, and client servicing.

Cole Lui attended the Communication University of China from 2006 to 2010, where they obtained a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication.