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William Malcolm serves as the Detroit Site Director at The Hidden Genius Project. With over 15 years as a business and social entrepreneur, William has developed extensive leadership and project-based programming pathways for Black male youth. William strongly believes in the unlimited potential of all Black boys, which is why his work focuses on educational achievement, social and emotional wellness, goal-setting techniques, and conflict resolution strategies, while reinforcing the importance of understanding one's self and cultural identity.

A member of Alpha Phi Alpha Fraternity Incorporated, William has received numerous awards and recognitions for his community involvement. He was awarded a 2010 Detroit Chamber of Commerce Fusion Award, a 2010 Vanguard Award, a 2012 Molina Community Champions Award, a 2013 Black Male Engagement Award, a 2016 Spirit of Detroit Award, and a 2019 Michigan Chronicle Man of Excellence Award.

William also hosts, The William Malcolm Morning Show (92.7 WLQV Detroit-Market); the goal of the weekly show is to inspire, uplift, and motivate listeners to become dreamers in action.