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Alyssa Marsh is a skilled marketing professional with extensive experience in omnichannel marketing and media analytics. Currently serving as Senior Associate Manager Omnichannel Marketing at The Hershey Company since May 2022, Alyssa focuses on customer relationships and strategic insights to enhance marketing efforts. Alyssa previously held the position of Manager Media and Loyalty Marketing at Weis Markets, where responsibilities included managing media channels and overseeing brand messaging. Additional experience includes various roles at Bath & Body Works, ranging from Sales Associate to Brand Manager and internships in marketing. Alyssa holds a Bachelor of Business Administration in Marketing from Susquehanna University and is pursuing a Master of Business Administration at West Chester University of Pennsylvania.