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Lars Petter Cabrera Stråtveit serves as the Customer Sales Director for Foodservice at Haugen-Gruppen AS Norway since October 2017, where experience includes roles as Sr. Key Account Manager and Key Account Manager, contributing to the development of the brand portfolio and private label products. Prior to this, tenure at Unil AS under NorgesGruppen ASA involved positions such as Category and Purchasing Manager, overseeing product development and managing a range of private label products. Experience also includes roles at L'Oreal, including Category Manager and Jr Product Manager, focusing on category development and brand management. Lars holds an MSc and Bachelor in Marketing from BI Norwegian Business School, along with education from Bond University.