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Frank Jimenez possesses extensive experience in sales and business development within the consumer packaged goods industry. Currently serving as Vice President of Sales for Natural and Convenience Channel at Greenridge since May 2024, Frank previously co-owned Evolve Brands, where significant growth was achieved for the Supernola brand. As President of Zoetic CPG Sales & Category Leadership Consulting, a focus on insight-driven strategies enhanced client differentiation in the market. Frank spent over 16 years at The Hershey Company, beginning as Category Development Manager and culminating in a role as Sr. Director of Commercialization of Insights, where transformative strategies improved sales effectiveness and retailer collaboration. Frank holds a Bachelor of Science degree in Marketing from the University of Wisconsin-La Crosse.