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Tony Latter has worked in various roles since 2004. Tony began their career at IPC Media, where they worked as a Classified Advertising Sales Manager and a Classified Advertising Sales Executive. In 2008, they moved to AXA Wealth, where they worked as a Business Development Manager. In 2014, they co-founded The Happiness Index, where they currently serve as the Chief Platform Officer.

Tony Latter attended Shenfield High School from 1993 to 2000. Tony then went on to pursue a BA Hons in Marketing and Business Studies at Canterbury Christ Church University from 2000 to 2003.