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Natalie Stafford is an experienced business analyst currently serving as Principal Business Analyst - Customer and Digital at The Guinness Partnership, a position held since September 2017. Previously, Natalie was a Senior Business Analyst and Business Analyst within the same organization. Prior experience includes a role as a Business Analyst at Manchester City Council, focusing on the integration of health and social care services across Greater Manchester, and positions at Great Places Housing Group as a Business Improvement Officer and Graduate Trainee in Continuous Improvement. Educational qualifications include a Postgraduate Diploma in Housing Practice from The University of Salford and a Bachelor of Science in Psychology from The University of Manchester.