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Donnella Briden has extensive experience in customer experience management, currently serving as Customer Experience Manager at The Guinness Partnership since October 2018. Prior roles include Customer Attraction and Experience Lead at Scope, Senior Customer Experience Consultant at BT, and Customer Experience Manager at EE. Donnella also held the position of Service Design and Customer Experience Manager at Capita, and was a Customer Journey Manager at British Gas New Energy. Early career experiences include roles as Dropout Controller at Sky and International Development Manager at IET.