Cedar Carter has a broad and varied work experience, beginning in 2001 as an Entertainment Coordinator at BCBG Max Azria. Cedar then moved to KPMG in 2002, where they held the role of Western Area Lead Coordinator. In 2004, they became the Marketing/Events Manager for Women's Brands at Quiksilver/Roxy. In 2010, they were appointed Director of Marketing & Public Relations at O'Neill / La Jolla Group. In 2018, they joined 2XU as GM, Americas, and also held the roles of GM, DTC & Brand - North America and Vice President of Marketing. In 2019, they were appointed CEO of The Good Patch, a company which makes wearable wellness patches for everything life throws your way.
Cedar Carter received a Bachelor of Arts in Business Administration and Marketing from Western Washington University.
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