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Simon James is an accomplished professional with extensive experience in customer experience, operations, and business development. As the General Manager of Customer Experience & Services at The Good Guys since May 2015, Simon has led strategic initiatives involving loyalty programs, technology enhancements, and multi-channel marketing. Prior experience includes consulting as a Strategic Solutions Executive at Aegis Services Australia, where focus was on customer contact solutions, and serving in multiple leadership roles at SPAR Group, Inc., overseeing client solutions, operations, and field teams. Simon’s career began at Officeworks, with responsibilities across store management and project management. Simon holds an MBA in Business Administration and Management from the Australian Institute of Business.