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Jessica Whitcutt MCIPR is an accomplished marketing communications professional with extensive experience across various industries. Currently serving as Head of Marketing Communications at The Good Economy since April 2023, Jessica previously held the role of Director of Marketing Communications at FreeBalance, focusing on digital transformation and governance reform for emerging market governments. As the founder of It's a Shovel, Jessica emphasizes the importance of trust in leadership. Past roles include Corporate Reputation Manager at SABMiller and The South African Breweries, where Jessica managed reputation and external communications across Africa, and Head of Corporate Communications at eBucks, successfully positioning the brand and spearheading innovative initiatives. Jessica's educational background includes programs at the University of Cambridge and GIBS Business School, alongside a Bachelor's degree in Law from the University of the Witwatersrand and a Chartered Public Relations Practitioner designation from the Public Relations Institute of Southern Africa.