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Achraf Oussidi is a Lead Data Scientist at The Good Data Factory since February 2019, where responsibilities include managing a team, researching and implementing state-of-the-art models, standardizing machine learning algorithms, and overseeing the Data Science Life Cycle. Previously, Achraf worked as a Data Scientist at Publicis COSMOS focusing on affinity and propensity modeling and recommendation engines in April 2020. Before that, Achraf contributed to data science and machine learning efforts for digital marketing at SEPHORA, specializing in customer churn prediction and deep learning-based propensity modeling from April 2019 to February 2020. Achraf holds a Master's degree in Data Science & Big Data from Ecole Nationale Supérieure d'Informatique et d'Analyse des Systèmes (ENSIAS) and a Bachelor's degree in Mathematics and Computer Science from University Jobs.