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Lydia Sim is an accomplished professional in corporate services and marketing, currently serving as Assistant Manager at The GMP Group Singapore since September 2014. Lydia has a strong background in brand management, having successfully managed the company's brand and image through various channels and award campaigns. Prior experience includes a role as Higher Executive Officer at Nanyang Technological University, where Lydia contributed to departmental branding initiatives and coordinated significant events. Previous positions also include Senior Account Executive at TAG Advertising Pte Ltd, managing key client accounts, and Administrative Assistant at the Info-communications Media Development Authority. Lydia holds a Bachelor of Business in Marketing from RMIT University and a Diploma in Business Information Technology from Temasek Polytechnic.