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Simon Etherington serves as the Chief Strategist & Implementer at The GC Index since March 2018. Simon provides organizations with data-driven insights to enhance performance and innovation. Concurrently, Simon is a Board Advisor at Personify XP, focusing on anonymous personalization strategies to increase revenue. Previously, Simon held significant leadership roles including UK Managing Director at Sitecore, where notable achievements included substantial revenue growth and expansion of the customer base. Simon's extensive experience spans various senior positions at SAP, Objective Corporation, and advisory roles at Bell Integration and Intellect, contributing to significant advancements in the public sector and SME markets. Simon holds an INSEAD degree in SAP Future Leaders and a BA Hons in Economics & Accountancy from The University of Manchester.