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Sam Coleman has extensive work experience in the media and advertising industry. Sam currently serves as the Managing Director - EMEA at THE FIFTH Group since April 2022. Prior to that, they worked as the Commercial Director at THE FIFTH Group from March 2020 to April 2022. Before joining THE FIFTH Group, Sam was the Head of Group Sales at LADbible Group from April 2019 to March 2020. Sam also held the position of Sales Director, UK at The Walt Disney Company from January 2016 to April 2019. Earlier in their career, Sam worked as the Head of Client Development at The Guardian from April 2014 to January 2016, and as a Group Planner at Yahoo! from January 2012 to April 2014. Sam started their career at MEC, where they held various roles including Communications Director from January 2010 to January 2012 and Senior Account Manager from May 2008 to December 2009. Prior to that, Sam worked at PHD Media as a Broadcast Account Manager from April 2004 to January 2008. Sam started their career as a Senior Sales Executive at Metropolis Publishing in May 2003 and later became an Advertising Executive at Highbury Local Publications from October 2002 to May 2003.

Sam Coleman attended the University of Birmingham from 1998 to 2001, where they completed a degree in Business Commerce. During their time there, they focused on studying Marketing, Business Law, and Accounting.