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Chad Waffen is a seasoned professional in user experience research and market analytics, currently serving as a Senior User Experience Researcher and CX Specialist at the Federal Reserve Bank of Cleveland since October 2020. In this role, Chad manages efforts to enhance online and offline customer experiences and drives innovation in online revenue collection tools for the U.S. Government through research insights and analytics. Previously, Chad spent fourteen years at Dealer Tire, where responsibilities grew alongside company revenue, leading initiatives in customer and UX research, competitive intelligence, and web analytics. Chad's early career as a Senior Consultant at Equitec involved advising Fortune 100 clients like Proctor & Gamble and General Electric, focusing on integrated marketing strategies and analytics. Educational qualifications include an MBA from Case Western Reserve University, an MA in Anthropology from Kent State University, and a BA in Chemistry from Miami University.