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Michael Goodwin LDO, ABOC, currently serves as the Director of Optical Operations at EyeSite of Tampabay since August 2020. In addition, Michael has been the CEO and Inventor of The Pupil Marker since February 2010, creating a unique product for measuring fitting heights of progressive lenses without leaving a black mark. Michael's extensive experience includes roles as Optical Manager and Optical Operations at The Eye Institute of West Florida, as well as Optical Business Manager at Hyde Park Eye Center, positions held since January 2008. Michael was the CEO of Cloverplace Optical Inc., overseeing two retail stores from June 1994 to December 2005, and also served as CEO of 3rd Street Opticians, LLC, until October 2005. Earlier experience includes the role of Chief Operations Manager at Value Vision, Inc. Michael is an alumnus of Eckerd College and St. Petersburg College.