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Nicole is the SVP, Strategy & Creative at The Expo Group, working as a partner with customers to align, elevate and rethink strategy to propel the right growth. She leads our creative teams to architect shows and events to deliver unique, compelling and memorable experiences that engage, and immerse audiences.

Focusing on creating a human-centric approach for all generations is key in providing lasting memories and loyalty. Nicole looks to ensure creative and strategy are purposeful and experiential but with a strategic business approach.

Nicole is a 18-year veteran having led the experience design and strategic creative efforts for large associations, corporate events and global brands. She is international speaker around the future of trade shows and creative strategy. She also is a PCMA best-in-class speaker.

When not leading our design teams, try and catch Nicole between sailing in Buzzards Bay on Cape Cod or snowboarding with her family.