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Jak Severson has had a long and varied career in the media industry. Jak began their career in 1994 as the President of Parador Television Productions, an independent television production company. In 1999, they became President of Severson Media Ventures. In 2003, they joined MRH as Managing Partner, where they served as Executive Producer of NBC's "Treasure Hunters", "Holidaze" and the eBay-inspired reality show, "Buy It Now". In 2010, they became CEO of Thoughtful Media Group, Inc., which sells access to highly targeted online audiences. In 2017, they were appointed CEO & Chairman of The Board of Directors of The Experience Resorts. Throughout their career, they have worked with many of the biggest advertisers in the world, including Coca-Cola, Visa, Microsoft, Dell, Toyota, Mars, Hanes, Pizza Hut, DSW, Levis, KLM Airlines, Fox Home Video, Sprint, J&J, Sanyo and T-Mobile.

Jak Severson attended the University of Utah from 1989 to 1994, studying mass communications. Jak has also obtained a certification from YouTube.