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Jasmine Calderón is a skilled Graphic Designer with a diverse background in visual communication and design strategy. Currently at Ergobaby, Jasmine is responsible for evolving the visual identity of the Tula brand, ensuring alignment with its values across various platforms. Previous experience includes designing eye-catching ads for Ruggable and creating engaging content for Livingly Media's multiple brands. At California College of the Arts, Jasmine led the XR pilot program, significantly increasing student engagement in XR-centered courses. Jasmine's early roles involved establishing design standards for Levi’s® Music Projects and contributing to internal communications at Mellanox Technologies. Jasmine holds a Bachelor of Fine Arts in Interaction Design from California College of the Arts.