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Sonya Cesta, MA, is an experienced professional in content production and communications, currently serving as a Content Producer at L'effet A since June 2021. With previous roles as a Communications Specialist at Mitacs and a Writer, Copywriter in Communications and Marketing at Terranova WW Corporation, Sonya has developed expertise in creating diverse written content, managing editorial calendars, and collaborating with subject matter experts in IT. Prior experience at BMO Financial Group involved providing banking solutions for corporate clients and conducting training on financial products. Sonya also contributed to academia as a Guest Lecturer on Race Relations in Advertising at Concordia University, where Sonya earned a Master of Arts in Communication and Media Studies and a Bachelor of Arts and Science in Journalism and Communications.