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Norman Tay, a Senior Performance Marketing Executive at The Economist, has a strong background in paid social campaigns and data analysis. With experience at companies like Bybit, HP, and OOm Pte Ltd, Norman has successfully driven first-time deposits on crypto exchanges and increased ROI through targeted audience segmentation. With a Bachelor of Science (Hons) in Marketing from the University of Southampton, Norman's expertise in digital marketing and project management make him a valuable asset in the industry.