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Shanta Morton is an accomplished marketing professional with extensive experience in various leadership roles. Currently serving as the Director of Marketing at the Economic Development Partnership of North Carolina (EDPNC) since June 2021, Shanta develops and implements multi-channel marketing programs to attract business and talent to the state while optimizing performance metrics. Prior to EDPNC, Shanta was the Director of Marketing and SVP at The Fidelity Bank, where strategic brand and marketing initiatives were implemented for a $2.6 billion organization. At Eaton, as Business Value Marketing Manager, Shanta focused on channel marketing and change management. Shanta began the career at BB&T and held a significant role at First Citizens Bank as a Senior Brand Marketing Specialist. Shanta holds an M.B.A. in Business Administration from Meredith College and a Bachelor's degree in Business Administration with a concentration in Marketing from the same institution.