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Dori Adar is a versatile professional with extensive experience in the gaming and education sectors. Currently serving as a Lecturer at the Adelson School of Entrepreneurship at Reichman University since December 2023, Dori is also the Chief Executive Officer of finetuners.ai, where there is a focus on enhancing art production efficiency through AI for major mobile gaming companies. As the Founder and CEO of Hands on Games, Dori has established a gaming school in Tel Aviv that educates individuals and corporations in game design. Dori has held notable roles, including Gamification Chief at Matific, where user engagement dramatically improved, and Creative Director at TabTale, a prominent company in children's content. With a Bachelor’s degree in Cinema from Tel Aviv University, along with additional educational credentials from Netcraft Academy and Musrara: School of Art, Dori combines academic knowledge with practical expertise in product marketing and content development.