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Sarah Boyd currently serves as a Partner at The Digital Dept., a leading influencer marketing platform established in September 2023, and has contributed as a Freelance Contributor to Forbes since August 2014, specializing in Fashion, Beauty, and Influencer topics. Boyd was previously the President of Socialyte from May 2017 to September 2023 and played a pivotal role in business development. Boyd founded Simply Inc. (formerly Simply Stylist) in December 2011, which was acquired by Socialyte/NYLON LLC in 2017. Additional experience includes serving as President of NYLON LLC's West Coast division from May 2017 to July 2019 and Vice President of Public Relations at Caro Marketing from March 2005 to December 2011. Education includes a Fashion Merchandising and Marketing degree from Philadelphia University and further studies at the American University of Rome.