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Shayne Morrissey is a seasoned professional with extensive experience in digital strategy and content management across prominent automotive brands. Currently serving as a Senior Content Strategist for Subaru of America at designory, Shayne excels in uncovering content opportunities through data-driven insights and enhances digital engagement by optimizing YouTube content. Previous roles include Audi Retail Digital Strategist at Aquent and Shift Digital, where Shayne applied data-based recommendations to elevate e-business strategies, and served as a key liaison across regional leadership and dealership networks. At Dealer.com, achievements included securing a contract with Volvo and significantly increasing client advertising budgets. Additionally, Shayne has a background in property management, demonstrating strong operational leadership skills. An Indiana University Kelley School of Business graduate, Shayne holds certifications in Google Adwords and Bing Ads.