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Bill MacFalls is an accomplished sales professional with extensive experience in healthcare technology and solutions. Currently serving as a Regional Sales Consultant at The Craneware Group since July 2020, MacFalls focuses on enhancing financial performance within US hospitals and health systems. Previously, MacFalls held key positions including Vice President of Strategic Accounts at Change Healthcare, Vice President of Sales at FIGUR8, Inc., and Regional Vice President at eHealth Technologies, where responsibilities included managing complete sales cycles and developing business cases. Additional experience includes roles as Regional Vice President at MediServe Information Systems and Regional Sales Manager at QuadraMed, along with earlier positions at PTC and WR Grace. Bill MacFalls earned a Bachelor of Science degree in Marketing from DeSales University.