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Kris has over twenty years of experience in marketing and finance across different industries including eight years within agriculture. His specific areas of expertise include seed treatments in North America with special focus on cereals, sunflowers, sugar beets, LSVs, alfalfa, canola, and potatoes and has additional expertise in soybean seeds marketing and corn and soybean trait licensing. Specialties: Brand management, market analysis, pricing, revenue modeling, financial modeling, business valuation.