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Virginia Fernández Concostrina is an experienced marketing professional currently serving as a Marketing Manager, Digital Marketing Team Lead, and Digital Performance Consultant at The Cocktail since May 2019. With a robust background in digital marketing, Virginia has specialized in consulting diverse sector projects, defining paid media strategies across multiple platforms, and analyzing campaign performance to drive improvements. Previously, Virginia held the position of SEM Specialist at WINK Transforming Through Digital and worked as a Digital Marketing Trainee at ING, where key responsibilities included managing digital campaigns and coordinating with advertising agencies. Virginia's early career included a role in communication and digital marketing at Mockingbird Brand, complemented by educational achievements such as a Master's degree in Management, Sales & Marketing from IE Business School and a degree in Comunicación Audiovisual and Publicidad from Universidad Francisco de Vitoria.